Shoreline to undergo renovation, rebranding ahead of 2023 season

LAKE GEORGE, N.Y. – The latest investment in the Village of Lake George was finalized recently, amid much excitement. Lake George’s Shoreline Cruises, restaurant, boat rental, and motel businesses are now under new, yet seasoned, ownership.

Katie and Will Carson, of Saratoga Springs, purchased the properties and businesses from former owner Denis Quirk, Katie Carson’s father. Carson is a third-generation owner, with experience in the restaurant, cruises, and events at both locations. Will previously owned and operated Leroy Holding Truck Lease & Service, which he sold in August 2022. Together, they bring over 40 years of entrepreneurial experience to Lake George.

When asked why Katie decided to buy her father’s business, she said, “Lake George has a nostalgic magic that the families who visit experience with every stay. We are honored to be able to continue our family tradition of sharing our love of Lake George with the best lake experience for all who visit.”

While the business will remain in the family, there will be many exciting changes beginning with a rebranding of all four entities.

The iconic wooden, multi-deck boats, the Horicon and the Adirondac, will continue to set sail for the popular cruises and private events, but under the new name “Lake George Waterfront Cruises.” Boat rentals will also operate as usual, under the “Waterfront” branding.

The Shoreline Restaurant will undergo a renovation, with an indoor-outdoor concept, lakeview fire pits, a fresh menu, and a new name to be announced by Spring 2023.

Another exciting investment: the Woodbine Motel will be transformed into, “The Bungalows,” a much-needed modern, family-friendly short-term rental property within walking distance to the lake.

When asked about the changes, Will says, “We value the tradition and foundation that the Quirk family has built the business on. Rebranding brings modern design, trends and innovative updates to the guest experience. We look forward to sharing our vision with the Lake George community.”

The first event to kick off Lake George Waterfront Cruises will be the 36th annual sell-out party, “Frostbite Cruise,” held on New Year’s Day.